VoiceWords 2.0 of the Future
Advertising strategy opted by Jajah is also in same lines as AdWords. When a person make a VOIP call (or any call), there is a time gap between phone starts ringing and the person actually lifts the phone. In this time gap the caller generally hears a ringing back tone or may be a music opted by the called party. Jajah is planning to play an advertisement in this time gap. When the other party is ringing the calling person will hear an advertisement and once the called party picks up the phone he/she will hear the voice. In this way there will be no interruption of service, but the advertisement content will be delivered to the calling person based on the location he is calling from (context based).
Will VOIP based advertisement will be successful like AdWords???
The answer is not known yet, the significant difference I see that, AdWord is always available on the web page as long as the user navigates in the same page. The user can initially ignore the AdWord but later it might catch his attention. But in voice based advertisement its not the case. Once the advertisement is played, to play it again user might have to willingly request to play it again. Most of the users will not take the pain of pressing a button to hear the advertisement the caught his slightest attention.
Anyways, it’s another interesting application of Voice 2.0. Lets see how their ideas unfold into revenues in the future.